GCC The Year in Review

As I look back at 2017, I am amazed and grateful for all that has happened in less than a year. I took a risk in mid January of 2017, to follow my heart and my dream of starting my own creative agency, GC Collaborative. I started with three clients and zero employees and as the year progressed I have grown my team as well as my client base. It has not been an easy year, in fact I spent what feels like 70% of the year being sick, but it has also been the most exciting adventure of my life thus far.  


The driving force behind everything I do is to maximize potential, the potential of my clients to stand out in an overcrowded marketplace, the potential of my team to become shining stars, and my own potential to inspire as many people as possible to do their best work. This is my passion, the reason that I get out of bed every morning, and so now I just want to share a few highlights from the year.


Black Crow Studios x Raise the Caliber
–Launch at Holly Hunt and show at Art Basel Miami

This year, Black Crow Studios was invited to participate in “Mood Swings” a group show of 20+ influential trendsetting artists, curated by Marcel Katz.

Along with Black Crow Studios participation in the group show, we are THRILLED to announce the exclusive new collection at Holly Hunt! 

The inspiration for her signature color bombs came when she heard she was going to be receiving gun parts that had been shredded so that they could never harm another person and the ideas became clear. The paint represents a form of release from the destroyed guns, a freedom from the harm they have caused.

This year, Black Crow Studios was invited to participate in “Mood Swings” a group show of 20+ influential trendsetting artists, curated by Marcel Katz.

Along with Black Crow Studios participation in the group show, we are THRILLED to announce the exclusive new collection at Holly Hunt! 

The inspiration for her signature color bombs came when she heard she was going to be receiving gun parts that had been shredded so that they could never harm another person and the ideas became clear. The paint represents a form of release from the destroyed guns, a freedom from the harm they have caused.

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Legaspi Courts Design Showcase House

Through a series of strategic collaborations, events, and programming, we introduced the art and design community to Legaspi Courts Design. The husband and wife duo of architect Christopher Courts and interior designer Edelweiss Legaspi showcase their combined talent of innovation in design.

As part of our campaign for LCD Marine Street Project, we connected LCD with various vendors (including Snyder Diamond, A. Rudin, Marc Phillips and Cerno) in order to complete Edel’s vision instead of hiring a professional stager.  The result was a beautifully cohesive showhouse full of LCD’s personal style and in celebration of CA design.  

Once the home was complete, we engaged with top social media influencers and editors to take part in an intimate “Housewarming” which led to 1m+ impressions across social media and national/regional press.  

Phase two included a grander scale cocktail party with a top tier guest list filled with prominent players in the world of art & design, local tastemakers, social media influencers and members of the editorial community.

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Custom Comfort Mattress Holiday

For the Custom Comfort Mattress West Hollywood Holiday event, we hosted nearly 200 guests.  The food and drinks were delicious and plentiful, guests were able to get up close and personal with the window installation by friend of GCC, and incredible designer Hyla Frank, and take home one of her customized holiday pillows, made exclusively for the #ccmholiday event. 

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Snyder Diamond Holiday Party

We really outdid ourselves with this years Snyder Diamond holiday party.  We transformed the kitchen and bath showroom into an extravagant tasting room, boasting 20 of the most rare wines from around the world, catering from the ultra-hip Craig’s in West Hollywood and a live auction hosted by renowned interior designer Cesar Giraldo that raised over 11k for the Community Foundation Sonoma County Fund, which addresses the mid to long-term needs of those impacted by the devastating fires in Sonoma County this past October.

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Marc Phillips Holiday Karaoke

Our last event of the season was a SMASH.  Marc Phillips, along with California Home + Design brought together the best of the best in the interior design world for a night of cocktails, socializing and most importantly, karaoke which benefited the SIA Projects Charity!  Lindsey Shook kicked off the evening with a beautiful rendition of “All I want for Christmas is you”, Mat Sanders and Brandon Quattrone stole the show with one hit after the other, “A Whole New World” anyone?

Our judges panel consisted of the aforementioned Mat and Brandon, accompanied by Jaime Rummerfeld, Ron Woodson, and Gray Malin, who kept tabs on all those who dared step on the stage.  

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Ginna Christensen