Mastering Marketing

What is Marketing?

Marketing is really about self-awareness because if you are not connected to what drives you to do what you do, you will never consistently connect with the right clients or attract the right employees.

Branding is the process of getting to know who you are.  

Marketing is the practice of telling the world who you are over and over and over again.  

If you don't know who you are, what your boundaries are, or what values are most important to you, then attracting more of your ideal clients, charging what you are worth, and saying no when you need to can feel like almost impossible tasks.  

Emotions drive decisions, and stories evoke emotions. So what stories are you telling? Are they reflecting who you are as a designer, what the experience of working with you will be like, and what makes you different? Are they helping you attract the right clients and collaborators? Are they inspiring your clients to make decisions? Are they encouraging your team members to take proactive action? Is your message consistent, and how about the frequency? Are they supporting in being the kind of leader you want to be?  

Stories have the power to keep us on task, hone our vision for the future, and serve as a roadmap for where we want to go. So if you answered no to any of the questions above, it might be time to write a new story. 

MASTERING MARKETING is a year-long program in uncovering, honing, writing, and making the stories that live inside of you work for you so that you can grow your business sustainably and authentically.  

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