TRANSFORM YOUR BUSINESS AND BUILD A FOUNDATION FOR YOUR BRAND

simple tools for better decision making, increased profitability, and becoming a stand out in your field.

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It’s one thing to start a business… 

It’s another thing entirely to create a STAND OUT brand. 

Here’s the thing, you don’t have a strong business until you start attracting clients that are a right fit for you and the growth of your brand.

What keeps you from attracting those ideal clients? It’s about lacking clarity.  Lacking clarity about what makes you unique, around who you want to be as a brand and why, and it is about lacking confidence in your ability to market yourself.  

But here’s the thing, you don’t have a strong business until you start attracting clients that are a right fit for you and the growth of your brand.

Branding is the process of getting to know who you are.  Marketing is telling the world who you are over and over again. 

So many designers, small business owners, and makers tell me..

• Self promotion feels icky

• They HATE social media 

• They don’t know where to find the ‘right’ clients

• That their work feels devoid of meaning

• That many of their clients don’t value their work

• They feel like their business is running them, rather than the other way around

If this is YOU, I TOTALLY get it…

I started out my career with one foot in the creative side of business, learning about marketing, creating experiences, and paying attention to all of the touch points between brand and consumer.  When these ingredients are tended to in the right way, they create trust, unforgettable moments, and a loyal following of advocates for the brand.  My other foot, however, was rooted in the path I was told I should be on, and that path was sales.  

From an early age I was taught that if I wanted to have enough money for food and rent, the creative life would not take me there, and so at the age of 23 I betrayed myself and removed the one foot I had rooted in creativity and dutifully placed both feet on the pathway to sales and what I was told would be a good living.  The only problem was I hated what I was doing, I still was not making the kind of money I wanted, and I felt completely dissatisfied with what I was putting out in the world.  

After a failed marriage and a move to a new city, I started the journey from, “really I sell rugs for a living” to doing work that really mattered to me.   During the process I started to rediscover my creative self, my true values, mission, and vision for the future.  It was all of the elements that kept me moving forward even when I faced what seemed like a never ending sea of no’s.  They also guided my decisions along the way and gave me the confidence to want to shout from every rooftop, “This is my work, and this is what matters to me.”

It is a result of my own experience, my training as a coach, and my partnership with Digital Marketing Expert, Ericka Saurit, that we have been able to breakdown the SCIENCE of MARKETING, BRANDING, and DECISION MAKING, so that you can stop second guessing yourself and simply follow the process to create real sustainable & meaningful growth.  

IS this program right for you?

Whether you’ve been in business for ten plus years or are getting ready to launch, this program is for you if you want to learn branding and marketing strategies to attract more of the right clients so that you can grow your business. 

We’ve created a lesson structure, coursebook, and brandbook template to make this program as simple to follow as possible. 

BUT, just because it’s simple does not mean it will be easy. 

This program is not going to be for everyone.   Here’s how to know if it’s a good fit for you…

• You want a fool proof system for better decision making so that you can stop second guessing yourself

• You want to have a clear picture of what success and growth looks like for you as well as a system for moving forward with and achieving your goals.  

• You want to develop a powerful and resonate brand voice that speaks directly to your ideal client 

• You want to stop staring at the blank screen or page and have a template for creating content to promote your business 

• You want to have a full understanding of the technology and systems that you’ll need to share your message 

PROGRAM OVERVIEW

PART ONE

Module 1: Your Purpose and Mission

• Uncover the true purpose behind your work

• Create your mission statement which will serve as your North Star as you navigate your way through the course

Module 2: Your Values 

• Get clarity around the values that support your success 

• Uncover what you stand for and why that matters to you

• Develop an action plan to engage your values and generate growth 

Module 3: Your Vision 

• Get clear about what growth and success looks like for you

• Determine how you want to spend your days as you develop your brand

• Create an action plan to transform your vision into a reality

Module 4: Goal Setting

• Learn a fool proof technique for breaking down large overarching goals into bite sized manageable steps

• Develop a system for moving forward and maintaining momentum 

• Identify strategies to help keep you accountable 

Module 5: Avoiding Burnout

• Uncover areas where your work and life are out of balance

• Identify areas for development

• Create an action plan to cultivate balance and avoid burnout

Module 6: Your Ideal Client 

• Identify the drains on you and your work when you say yes to the wrong clients

• Define the qualities of your ideal client

• Create set criteria for the clients you will say yes to

• Develop a questionnaire to determine if a client is a right fit for you

Module 7:  Your Value and Your Pitch 

• Rid yourself of the icky feeling you get when you think about promoting your business

• Develop a strategy for business development that is unique and authentic to you

• Learn a foolproof formula for creating your elevator pitch

•  Pull together everything you have uncovered into a succinct statement that highlights what makes you different 

Module 8: Mindset and Marketing

• Get a clear picture of what marketing is and what it is not

• Learn to key components to successful marketing

• Create a customized social media plan that works for you

PART TWO

Module 9: Digital Marketing 101

• Get a clear picture of what digital marketing is, and isn’t.

• How to win at branding 

• Understand the Customer Decision Journey (ie. the “marketing funnel”) 

• How to do a brand audit for your business

Module 10: Create your Digital Marketing Plan

• Learn the step-by-step process to creating a digital marketing plan for your business

• Setting goals and objectives

• Developing key messages and determining your channel strategy

Module 11: Creative Strategy 

• Learn how to take action on your marketing plan 

• Best practices for creating killer content 

• Understanding social media algorithms  

• Rules of engagement

Module 12: Tech Bootcamp

• All the tools and tech you’ll need to implement your marketing plan 

• Account setup and tutorials

• Video demos you can view whenever you’d like for support

Module 13: Create + Measure Your Success

• Create 12 months of content for your brand 

• Understanding your insights and analytics

• How to optimize your content for success

  
  

BONUS:  One free one on one coaching session with Ginna and one free strategy session with Ericka. Bonus webinars and Preferred Pricing on one one one packages. 

Your Investment: $599

Listen, this is a serious commitment.  

If you want to experience change you will need to treat this works as an important component to building your business.  You need to show up, maintain momentum, and commit to doing the work.

If it all sounds like too much a commitment, that’s ok, don’t make it.  But for the right person, this investment of time and money will continue to pay you back for the rest of your career. 

Think about this for a moment and really be honest with yourself.  

What is it that you really want for yourself and your business? 

How is what you are doing now helping you get what you really want?

How willing would you be to try something new that will help you get where you want to go?

Meet Your Instructors