Why I launched GC Collaborative

Why I launched GC COLLABORATIVE

As we begin this New Year, I find myself looking back at all of the things I have accomplished in my career, and there is one commonality that pops up over and over again as I moved from job to job, and company to company.  The driving force behind everything that I am proud of has been with the intention to support and uplift other creatives.  

As a Creative Director this desire manifested itself in artist collaborations, interactive and experiential installations and events, as well a mural program.  All of these expressions were designed to yank the viewer out of the monotony of the day to day, to help fill their creative well, so that they could be inspired to do their best work.  

As a Consultant the same desire manifested in experiences and events that celebrated my client’s points of differentiation in the marketplace while creating community and transforming customers into advocates for their brands. 

As the founder of the women’s group, Women at Work, the desire manifested in the form of community and curated conversations centered around that challenges that women face in the working world.  

Now as a coach, my hope is that I am still doing all of these things, as well as helping my clients to create a foundation for their businesses and careers that gives them the clarity, focus, and confidence they need to step into their fullest potential and become STANDOUTS in their field. 

“Why fit in when you were born to stand out?” - Dr. Seuss

Ginna

Need a little extra inspiration to start your NEW YEAR off right?

Click here to check out my conversation with LuAnn Nigara on The Well Designed Business Podcast Episode 628.