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TRANSFORM YOUR BUSINESS AND CREATE A FOUNDATION FOR YOUR BRAND

with Ginna Christensen and Ericka Saurit

Part 1

MODULE 1

YOUR PURPOSE AND MISSION

Uncover the true purpose behind your work and create your mission statement which will serve as your North Star as you navigate your way through the course.

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MODULE 2

YOUR VALUES

This is where you get clarity around the values that support your success, uncover what you stand for and why that matters to you, and develop an action plan to engage your values and generate growth.

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MODULE 3

YOUR VISION

Time to get clear about what growth and success looks like for you, determine how you want to spend your days as you develop your brand and create an action plan to transform your vision into a reality.

MODULE 4

GOAL SETTING

Learn a fool proof technique for breaking down large overarching goals into bit sized manageable steps. Develop a system for moving forward and maintaining momentum. Identify strategies to help keep you accountable.

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MODULE 5

AVOIDING BURNOUT

Uncover areas where your work and life are out of balance. Identify areas for development. Create an action plan to cultivate balance and avoid burnout.

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MODULE 6

YOUR IDEAL CLIENT

Identify the drains on you and your work when you say yes to the wrong clients. Define the qualities of your ideal client. Create set criteria for the clients you will say yes to. Develop a questionnaire to determine is a client is a right fit for you.

MODULE 7

YOUR VALUE AND YOUR PITCH

Rid yourself of the icky feeling you get when you think about promoting your business. Develop a strategy for business development that is unique and authentic to you. Learn a foolproof formula for creating your elevator pitch. Pull together everything you have uncovered into a succinct statement that highlights what makes you different.

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MODULE 8

Mindset and marketing

Get a clear picture of what marketing is and what it is not. Learn to key components to successful marketing. Create a customized social media plan that works for you.